When Nina Martinez joined Biscochito three years ago as a caregiver coach and client liaison, she brought with her an unexpected background: McDonaldās restaurant management.
Nina started at McDonaldās as a teenager and worked her way through their system. Sheād turned around failing franchises in three locations, consistently exceeding expectations. And Ninaās connection to caregiving runs deep ā sheās been a lifelong caregiver for her younger brother who has Down syndrome, and sheās worked in hospitals and care facilities.
Nina approaches challenges here the same way she did at McDonaldās: by identifying what needs to be done and finding the tools to do it effectively. As her role at Biscochito required increasingly complex and emotional communication, she discovered an unlikely ally: artificial intelligence. She began using ChatGPT to help structure her emails, allowing her to focus on the content rather than wrestling with formal business writing conventions.
Recently, when we decided to launch a newsletter featuring caregiver tips, recipes and stories from the field, Nina stepped forward with a powerful topic. She wanted to explain why Biscochito caregivers wonāt force the people we support to shower, go for a walk or take medication they donāt want ā even when their loved ones, often the people paying us, insist we should. Itās a delicate subject that gets to the heart of our philosophy of loving kindness and personal agency and one that Nina is an expert in. While sheās an expert in care, sheās new to writing for a public audience and had some concerns.
When I suggested using Claude, another AI tool, to help craft her piece, Ninaās eyes lit up. She shared how AI had already become part of her professional toolkit.
āItās like having a writing partner,ā she explained, āone that helps me organize my thoughts without changing what I am saying.ā Her piece for the newsletter came together quickly and well.
This intersection of AI and caregiving points to something larger: how technology can help create more inclusive workplaces where every voice matters. When tools like AI can help bridge the gap between expertise and expression, we enable more of our caregivers to be fully present in influential spaces. Whether itās contributing to our newsletter, developing training materials or sharing insights with families, these tools help ensure valuable perspectives arenāt lost because of conventional barriers around writing or communication.
What makes Nina extraordinary isnāt her use of AI ā itās her storytelling. She has an innate ability to capture the essence of caregiving moments, the small victories and challenging decisions that make up our daily work. AI simply helps her share these stories more effectively, freeing her to focus on what matters most: the human experience of caregiving. In a field where hierarchies often create artificial barriers between frontline caregivers and decision-makers, tools that amplify authentic voices like Ninaās arenāt just convenient ā theyāre essential to creating the kind of care environment we envision at Biscochito, where every perspective enriches our collective understanding of what good care truly means.
Kimberly Corbitt is the leader of Biscochito, a Santa Fe-based company that provides care at home. Her column on business and management appears twice a month. Contact her at
